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PREMIER MOBILE TESTING
CASE STUDY

I was contacted by Premier Mobile Testing LLC to create and manage their online presence. In addition to creating their website I also started an online marketing campaign to achieve search engine rankings for their target keywords. Before we were finished I also designed their brochures, business cards, logo, and more!

+ Website
+ Search Engine Marketing
+ Social Marketing
+ More

WEBSITE DESIGN AND FUNCTIONALITY

We chose blue as the color scheme to match their logo and created an eye-catching and user friendly design. The home page is straight to the point and makes the potential customer very aware of the services offered without the need to further navigate into the site.

I created this site in a responsive format since it is important to have a website which displays correctly on all devices. As you can see in the image on the right the layout of the site automatically adjusts to fit your screen size so that navigation is always incredibly simple for their clients.

Working together with the client we came up with lots of unique textual content to fully highlight their array of services and the benefits which these services offer to their clients. This is not only very informative for their clients but also a necessary step in achieving good search rankings.

As with all websites I develop we included full website statistics, heat maps, and other tracking methods to analyze the performance of their new site and use them to gauge the increase in new business due to their online promotions.

OVERALL BUSINESS STRATEGY

Below is a list of items we achieved while creating their online business image:

Website development and ongoing support
Creation of offline marketing materials
Search engine optimization and marketing
Social media creation and ongoing support
Directory submission and review generation

ORGANIC
SEARCH
RANKINGS

Looking at the screenshot on the right you will see that I was able to achieve very good search rankings for Premier Mobile Testing. As you can see they hold the 1st place position for the terms typed. In addition to the term used in the screenshot they also hold 1st place positions for many other related search terms. With a long term SEO strategy these results can be accomplished for your business!

SEARCH ENGINE MARKETINGSOCIAL MEDIA MARKETINGCONTACT ME TODAY!

STATISTICS SHOW INCREASED TRAFFIC

Since P.M.T. was a new business when they approached me to help with their online presence we did not have an archive of past statistics to compare to. However I installed statistics from the first day we launched and they show a steady increase overtime in overall visits from the search engines and social media. Depending on the industry that your business caters to I can generally achieve a much higher amount of traffic. There is not a huge volume of searches relating to drug testing on a monthly basis but we did manage to capture a very large percentage of the overall searches each month!

DIRECTORY SUBMISSION AND MANAGEMENT

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