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Tucson Search Engine Marketing

Does your website rank well in the search engines?

THE MOST COMMON SEO MISTAKE

The above video was created by Matt Cutts to answer a question in relation to the most common SEO mistake. Matt Cutts leads the web spam team at Google in addition to working with the search quality team on SEO (Search Engine Optimization) issues. I follow his weekly videos to keep up with best practices.

Organic listings

Organic listings are the free listings beneath the paid spots in sites like Google. In order to achieve good rankings in the organic listings Google must think that you are one of the most relevant websites on the topic. I can put together a solid game plan to achieve these rankings for you over a period of months.

CASE STUDIES

Local listings

Local listings include sites like Google Places, Bing Places, and Yahoo Local. This is the area in the search results where you see the A-F listings and associated map showing local businesses in your area related to the term you searched. Getting listed in these is not hard. It is where you rank in them that matter and that takes a solid strategy.

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Paid listings

Paid listings are the “sponsored ads” that you see at the top and sides of organic search results. Just about anyone can pay to have their ads run here. They are billed on a CPC (Cents Per Click) scale and you tend to spend quite a bit per click. Optimized landing pages plays a large role in converting these clicks into paying customers.

SEE THE DIFFERENCE

ORGANIC VS PAID LISTINGS

The main difference between “organic” and “paid” listings in Google and the other search engines is that one is free and the other is not. With a long term search engine marketing strategy one can achieve very good organic rankings for their relevant business terms in Google. Depending on the competition within your industry this can be quite a task to achieve good rankings.

Organic search listings:

Organic listings are “free” so to speak. The process of getting your website ranked organically can be a lengthy one. If you are not doing this yourself (most people are unaware of what it takes) then you can expect to pay someone a decent amount to achieve these results. However once you attain them you will get consistant traffic to your website and the ranking should hold pretty steady. Hence it being free to gain residual traffic from these listings without the need to pay per click like with the paid model. Many people, myself included, ONLY click on organic links. I generally never click on the paid advertisements.

Paid search listings:

Paid listings are self explanatory. You set a max bid that you want to spend per click, select the keywords you would like to target, and a budget. Google will display your ad whenever someone searches your selected term(s) above and on the side of the organic listings. These generally have the “Ad” icon next to them. Paid ads can be great for businesses who are just starting out and want immediate traffic while waiting for their organic search marketing campaigns to take hold. In addition I also suggest paid ads as a supplemental way of bringing even more paying clients to those who want as much business as possible. Together with organic rankings, social media, etc you can dominate the local market.

ORGANIC & PAID LISTINGS VISUAL EXAMPLE

RED represents paid listings while GREEN represents organic listings.

RED represents paid listings while GREEN represents organic listings.

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